Also, read Top 6 High-paying Non-technical Job Roles

The ABCs of Marketing Terms

• Digital Marketing: The art of persuading individuals to acquire products or services through digital devices. At New Breed, marketing efforts are classified as “digital marketing” when executed through internet-connected tools.
• Brand Positioning: he process of strategically differentiating a brand from its rivals. This process involves incorporating important attributes and values that are communicated via the brand’s tone, voice, and visual communication.
• Account-Based Marketing (ABM): an innovative marketing strategy that targets people from particular accounts based on the ideal customer profile (ICP) rather than a wide approach.
• Contextual Marketing: A strategy guided by behaviours and conditions surrounding marketing efforts, ensuring content relevance to the recipient’s psychographics.
• Word-of-Mouth Marketing (WOM): The powerful advocacy of a product or service from satisfied customers to potential ones, acknowledged as the most effective form of promotion.
• Conversational Marketing: Recognized as the quickest way to guide buyers through marketing and sales funnels via real-time conversations, often facilitated by chatbots and social media engagements.
• Flywheel: Introduced in 2018, the flywheel represents a shift in how marketers think about B2B marketing success. The flywheel places customers at the centre of a business and highlights the opportunity for repeat business through relationship building and customer service engagement. It represents how you keeping your customers coming back leads to the success of your company.

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Program (IInvenTiv 2025) was inaugurated in the presence of Prof V. Kamakoti, Director, IIT Madras, Prof. Manu Santhanam, Dean (IC&SR), IIT Madras, thought leaders, researchers and industry representatives from across the country.

It is being organised under the auspices of the Ministry of Education, Government of India, say organizers of IInvenTiv 2025.

The starting

Addressing the inaugural session virtually, Dharmendra Pradhan, Minister of Education, Government of India, extended his invitation to the international representatives and sought to strengthen research ties to foster global start-up opportunities.

Dharmendra Pradhan also said that as of 2025, India has emerged as the world’s third-largest start-up ecosystem, with a combined valuation exceeding USD 354 million.

He further said Tamil Nadu has always been a land of innovation, entrepreneurship and excellence and has given India some of the brightest entrepreneurs, innovators, scientists and researchers who have made significant contributions to nation building.

I am sure that the industry leaders attending the event will find many of the technologies on display useful, leading to further technology transfers in the near future, he said speaking at IInvenTiv 2025.

Further, Dr. Sukanta Majumdar said also quoted the Tamil Sangam Age Philosopher, Kaniyan Poonkunranaar – Yaadhum Oore Yaavarum Kelir – everywhere is home, and all beings our kin, and said that fostering technological advancement is like pulling the Thiruvaarur or Puri Jagannath temple chariots – it takes the entire town working towards it, sharing the Tamil proverb – oor koodi izhukkum thaer.

Book

A coffee table book, titled ‘Prabhav – From Ideas to Impact’ on leading technological innovations from Indian higher education institutions, which have led to great impacts on the industry, was released during the event, say organizers of IInvenTiv 2025.

It can be viewed using the following link – https://iinventiv.iitm.ac.in/coffee-table-book.php

A Coffee table book on one year of SWAYAM Plus was also released on the occasion.

Dr. Majumdar also released IIT Madras’ science magazine, Shaastra, and exhibit catalogue, and felicitated the Yuvamanthan Hackathon winners and leading industry collaborators.

Several MoUs were signed with industry for tech transfer (File Attached), say organizers of IInvenTiv 2025.

Transfer

Prof. V. Kamakoti, Director, IIT Madras, said through IInventiv 2025, they are now bringing together a platform in which industry leaders can look at technology transfer, investors can look at avenues for funding and foster future collaboration.

He also added that such an approach paves the way for Viksit Bharat 2047, the dream of our Prime Minister Narendra Modi.

The events

Prof. Manu Santhanam, Dean (IC&SR), IIT Madras, said in the current edition of IInvenTiv 2025, they have more than 180 exhibits from 39 participating institutions.

These feature latest R&D that have been happening in these institutions, start-ups that have arisen out of the R&D done at these institutions as well as technology that is now available for commercialization in the industry, he said.

The sessions will be in the following thematic areas, each featuring leading experts from government, industry, academia, and start-ups:

1.AI/ML Technologies

2.Aviation, Defence & Space

3.Marine Technology

4.Medical/Healthcare Engineering

5.Rural Technology

6.Smart Cities & Infrastructure

7.Advanced Manufacturing (Industry 4.0+/5.0)

8.Circularity & Sustainability (Energy & E-mobility)

Also Read – IIT Madras and ISRO jointly develop great chip