Marketing Mysteries: 30 Essential Jargons for Management Students
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Marketing Management: Definitive Guide of 30 Jargons for MBA & BBA Students
Have you ever been confused by phrases like “Digital Marketing,” “Sales Funnel,” and “CRM” in a conversation? We’ll solve marketing puzzles with 30 vital jargons made only for you, management aficionados. This jargon will guide you through marketing principles, whether you’re a seasoned marketer or just starting out in management. Prepare to learn about management and marketing, decipher jargon, and get insight.
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The ABCs of Marketing Terms
- Digital Marketing: The art of persuading individuals to acquire products or services through digital devices. At New Breed, marketing efforts are classified as “digital marketing” when executed through internet-connected tools.
- Brand Positioning: he process of strategically differentiating a brand from its rivals. This process involves incorporating important attributes and values that are communicated via the brand’s tone, voice, and visual communication.
- Account-Based Marketing (ABM): an innovative marketing strategy that targets people from particular accounts based on the ideal customer profile (ICP) rather than a wide approach.
- Contextual Marketing: A strategy guided by behaviours and conditions surrounding marketing efforts, ensuring content relevance to the recipient’s psychographics.
- Word-of-Mouth Marketing (WOM): The powerful advocacy of a product or service from satisfied customers to potential ones, acknowledged as the most effective form of promotion.
- Conversational Marketing: Recognized as the quickest way to guide buyers through marketing and sales funnels via real-time conversations, often facilitated by chatbots and social media engagements.
- Flywheel: Introduced in 2018, the flywheel represents a shift in how marketers think about B2B marketing success. The flywheel places customers at the centre of a business and highlights the opportunity for repeat business through relationship building and customer service engagement. It represents how you keeping your customers coming back leads to the success of your company.
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