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The ABCs of Marketing Terms

• Digital Marketing: The art of persuading individuals to acquire products or services through digital devices. At New Breed, marketing efforts are classified as “digital marketing” when executed through internet-connected tools.
• Brand Positioning: he process of strategically differentiating a brand from its rivals. This process involves incorporating important attributes and values that are communicated via the brand’s tone, voice, and visual communication.
• Account-Based Marketing (ABM): an innovative marketing strategy that targets people from particular accounts based on the ideal customer profile (ICP) rather than a wide approach.
• Contextual Marketing: A strategy guided by behaviours and conditions surrounding marketing efforts, ensuring content relevance to the recipient’s psychographics.
• Word-of-Mouth Marketing (WOM): The powerful advocacy of a product or service from satisfied customers to potential ones, acknowledged as the most effective form of promotion.
• Conversational Marketing: Recognized as the quickest way to guide buyers through marketing and sales funnels via real-time conversations, often facilitated by chatbots and social media engagements.
• Flywheel: Introduced in 2018, the flywheel represents a shift in how marketers think about B2B marketing success. The flywheel places customers at the centre of a business and highlights the opportunity for repeat business through relationship building and customer service engagement. It represents how you keeping your customers coming back leads to the success of your company.

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Corrections in the application can be done from 21 to 22 April 2025, hall ticket will be available for download from 15 May 2025 onwards.

Students who take up IISER IAT 2025 application submission successfully can only download hall tickets for the exam.

Last date for document upload is June 16, 2025.

What is IISER IAT 2025?

The full name is the Indian Institute of Science Education and Research Aptitude Test.

It is known as IISER IAT in the shorter version, it is a national-level exam conducted by one of the IISERs.

IISERs are located in various parts of India.

The exam is conducted in online mode and questions related to biology, physics, chemistry and maths are asked in the test.

Subjects in the plus two must be from the science stream – maths/biology, physics and chemistry.

Candidates must have passed the Class XII (or equivalent) examination in 2023 or 2024 or 2025 with science stream from any board recognized by the Council of Boards of School Education (COBSE) in India.

Foreign Nationals need to upload an equivalence certificate issued by the Association of Indian Universities unless they have passed the Class XII or equivalent level examination in 2023 or 2024 or 2025 with science stream from any board recognized by the Council of Boards of School Education (COBSE) in India.

The equivalence certificate must be uploaded while submitting the IISER IAT 2025 Application Form under “Please upload copy of document supporting your claim of Foreign National (You’ll need to produce original when necessary)”.

For admissions to the following programs, candidates must have Mathematics during their Class XII (or equivalent): 5-year BS-MS in Computational and Data Sciences program at IISER Kolkata, 4-year B. Tech. program at IISER Bhopal, 4-year BS in Economic Sciences program at IISER Bhopal and 4-year BS in Economic and Statistical Sciences program at IISER Tirupati.

IISER IAT 2025 application fee

IISER IAT 2025 application fee is to be paid by the applicant during the submission of the IISER IAT 2025 application form. The application portal opened on March 10, 2025.

• • Rs. 2,000/- for candidates applying under General, EWS, OBC, and OBC-NCL categories.

• • Rs. 1,000/- for candidates applying under persons with disabilities (PwD), persons registered as Kashmiri Migrants/Kashmiri Pandits/Kashmiri Hindu Families (Non-Migrant) and SC/ST category.

• Rs. 12,000/- for candidates applying under Foreign National category.

IISER IAT 2025 application submission process?

IISER IAT 2025 application submission process has to be done online. The official website has to be visited to submit applications. URL to access the official website is ‘https://iiseradmission.in/‘

1. The URL mentioned above has to be typed into the browser and then it should be allowed to download.
2. Once the webpage is available, candidates can click Apply For IAT 2025 under Aptitude Test menu.
3. This will open another webpage with URL ‘https://iiseradmission.in/examination/apply.html’
4. Once the webpage with above URL opens, candidates can click registration button and create an account with username and password.
5. After the account is created, candidates can login and start IISER IAT 2025 application submission process, filling the application form.
6. IISER IAT 2025 Registration fee has to be paid and the application form has to be submitted.
7. Post submission confirmation, candidates can download the confirmation and take a print out.

Hall ticket

The procedure to download a hall ticket is online. The official website of the exam has to be visited to do the same. URL for the official website is ‘https://iiseradmission.in/’

After the exam

Students who have passed IISER IAT 2025 with the required qualifying marks can appear for further process.

The process that lies ahead comprises counselling and document verification.

Those who get a seat during the counselling can accept and pay the fees and join the course.

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