The findings of this research have been published in the esteemed Journal of Social Marketing, in a paper co-authored by Prof. Priyanka Sharma, Department of Marketing, IIM Lucknow, alongside Dr. Rinku Sanjeev and Ms. Smriti Shukla from Symbiosis Centre for Management Studies, Noida, and Symbiosis International (Deemed University), Pune, India.

The findings reveal that emotional values play a significant role in shaping women’s attitudes toward menstrual cup adoption. Additionally, factors such as the desire for knowledge, price sensitivity, quality considerations, and environmental awareness greatly influence adoption intentions, say sources from IIM Lucknow.

Adopting menstrual cups in India can revolutionize feminine hygiene by promoting health, comfort, and environmental sustainability, reducing waste and infection risks for millions of women, said Prof Priyanka Sharma of IIM Lucknow.

It is a vital step toward empowering women with safer, eco-friendly choices. Prioritizing menstrual health is key to fostering well-being and dignity for women across the nation, said Prof Priyanka of IIM Lucknow.

Challenges

One of the major challenges of this study was addressing a topic that is often considered taboo in Indian society, say sources from IIM Lucknow.

Women are generally uncomfortable discussing menstrual health, making data collection difficult, say sources from IIM Lucknow.

However, as the research underscores, menstrual health is critical not just for individual well-being, but for larger societal development.

It also aligns with the UN Sustainable Development Goals—Goal 3 (Good Health and Well-being) and Goal 6 (Clean Water and Sanitation), say sources from IIM Lucknow.

The study contributes to these global objectives by paving the way for both theoretical and practical advancements in menstrual health, say IIM Lucknow researchers.

By emphasizing the emotional value of menstrual cups and showcasing their sustainable benefits, such as reducing environmental waste, marketing campaigns can be designed to encourage more women to make the switch.

Value-Attitude-Behavior

What sets this research apart is its application of the value-attitude-behaviour framework, an area that has seen limited exploration concerning menstrual cup adoption in developing countries.

This innovative approach not only enhances understanding of the barriers and motivators associated with menstrual cup use but also provides a solid foundation for future studies in this critical field.

Dedication

IIM Lucknow is dedicated to fostering research that addresses societal challenges and contributes to positive change. This study represents a significant step toward increasing awareness and acceptance of menstrual cups among women in India, ultimately promoting better health and environmental sustainability.

In 2005, IIM Lucknow expanded its area of influence in the realm of management education by becoming the first IIM to set up a satellite campus exclusively for Executive Education at NOIDA in Delhi NCR region.

Also Read – IIM Lucknow Sanrakshan 2024 focuses on great sustainability

IIM Lucknow is accredited by AACSB and AMBA while its EQUIS Accreditation is ongoing. The institute features in the prestigious FT -100 Top Global Business schools for both the 2-year Flagship PGP program and One-year IPMX Program.

It is also consistently ranked amongst top business schools in the NIRF Rankings. IIM Lucknow was the first IIM to start a 2-year full time MBA program in Sustainable Management 10 years back.

It also has a long-standing full-time MBA program in Agri Business Management. Throughout its last 40 years’ journey IIML has touched millions of lives through its academic programs, executive education programs, research, and consulting.

The centres for excellence at IIML including the Centre for Public Policy, Centre for Food and Agribusiness Management, Centre for Business Sustainability, Centre for Marketing in Emerging Economies, to name a few, regularly carry out evidence-based research and interventions in public policy and management practice.

Faculty of IIM Lucknow also feature in top 2% of global scientists for research output and impact.

The alumni of IIM Lucknow now occupy top positions in the world of business, public policy and in several other fields.

Situated in a city known for its cultural heritage, the campus is spread over more than 190 acres of beautifully landscaped area.

With its foundation in the city of “Tehzeeb”, IIM Lucknow inculcates human values and professional ethics in the students to help them make a positive impact not just on the nation but on a global platform.

IIM Lucknow has an ideal setup conducive to learning, accessibility and excellence.

Needless to say, studying medicine at graduation starts with passing NEET UG 2025, Biology is one of the important subjects from which lot of questions would be asked in the exam.

Having a plan is not that easy, there is a lot of effort that goes behind it, one has to know the subject, they have to know what kind of questions would be asked in the test, what to study and how to study and so on.

While this story on studying Biology for NEET UG 2025 is focused on NEET UG to be held in 2025, however, the real essence of this story is not limited to NEET UG for 2025 alone, it is broadly applicable to studying the subject for the competitive exam to held every year.

More details about studying Biology for NEET UG 2025 is mentioned below for the sake of the students:

Understanding the NEET UG Biology Syllabus

Before diving into Biology or moving towards studying biology for NEET UG 2025, it’s essential to understand the NEET UG 2025 syllabus. The Biology section is divided into two parts:

1. Botany: 47 questions

2. Zoology: 53 questions

Plan for Studying Biology For NEET UG 2025

To develop an effective study plan for NEET UG Biology, follow these steps:

1. Set realistic goals: Break down your study material into manageable chunks, and set achievable goals for each study session.

2. Identify your weaknesses: Focus on improving your weak areas, and allocate more time to those topics.

3. Allocate time wisely: Divide your study time into two sections: Botany and Zoology.

To aid your NEET UG Biology preparation, utilize the following study materials:

1. NCERT textbooks: Focus on NCERT textbooks for Botany and Zoology, as they provide a solid foundation.

2. Reference books: Supplement your NCERT textbooks with reference books like MTG, Arihant, and Cengage.

3. Online resources: Utilize online resources like Khan Academy, Unacademy, and BYJU’S for additional study materials.

Tips for Studying Biology for NEET UG 2025

Here are some tips to help studying Biology NEET UG 2025:

1. Understand the concepts: Focus on understanding the underlying concepts rather than just memorizing facts.

2. Use diagrams and illustrations: Diagrams and illustrations can help you visualize complex biological processes and retain information better.

3. Practice, practice, practice: Practice solving questions and taking mock tests to assess your knowledge and identify weak areas.

4. Review and revise regularly: Regular review and revision are crucial to retaining information and building a strong foundation in Biology.

Important Topics For Studying Biology For NEET UG 2025

What are to be studied in biology as a part of preparation for NEET UG? The answers are provided below and students studying Biology for NEET UG 2025 must remember these topics:

1. Cell Biology: Cell structure, cell division, and cell signaling.

2. Genetics: Mendel’s laws, DNA structure, and gene expression.

3. Evolution: Charles Darwin’s theory, natural selection, and speciation.

4. Ecology: Ecosystems, biodiversity, and environmental issues.

5. Human Physiology: Human body systems, organs, and tissues.

Remember to stay focused, motivated, and committed to your goals. With persistence and perseverance, one will achieve success in NEET UG 2025.

Also Read – Studying Physics for JEE Mains 2025: A Great Guide To Help Master The Subject