Solopreneur: The key to career longevity

Enter the “solopreneur,” which literally means solo entrepreneur. I view them more broadly, though, as “freelance or part time,” and really anyone for whom dropping in and out of a fixed place on a fixed schedule matters less. 

Enter the “solopreneur,” which literally means solo entrepreneur. I view them more broadly, though, as “freelance or part time,” and really anyone for whom dropping in and out of a fixed place on a fixed schedule matters less. 

What can you do if you’re in this situation? As Ibarra writes in her book: “By far the biggest mistake people make when trying to change careers is to delay taking the first step until they have settled on a destination.” 

That brings me to breakfast cereal. Specifically muesli: the oats, seeds, nuts and fruit cereal with a surprisingly large market.