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Post-Graduate Courses

• Post Graduate Certificate Programme in Digital Marketing and Communication with Specialization (DMC-S)

• Post Graduate Certificate Programme in Advertising Management and Public Relations (AMPR)

• Post Graduate Certificate Programme in Managing Brands and Marketing Communication (MBMC)

• Post Graduate Certificate Programme in Brand Communication Management (BCM)

• Post Graduate Certificate Programme in Strategic Brand Management and Communications (SBMC)

• Executive Certificate Programme in Strategic Communication with Storytelling (SCS)

All of the MICA Online programs are taught by experienced faculty and industry experts. The programs are designed to be industry-oriented and to prepare students for success in the digital age.

According to the MICA website, the following programs are concluded for online mode:

• Sales and Marketing Communication

• E-Commerce Business Management

• Retail and Shopper Marketing

• Digital Marketing

• Business Management

• Market Research and Data Analytics

• Advanced Digital Transformation Programme - International (ADTP)

• Media & Entertainment Management

The MICA website states that these programs were designed to meet the needs of the industry at the time. However, the industry is constantly changing and evolving, and MICA is committed to providing its students with the most up-to-date and relevant education possible. As a result, MICA regularly reviews and updates its programs to ensure that they meet the needs of the current job market

Admissions at Mudra Institute of Communications, Ahmedabad (MICA) follow a comprehensive and competitive screening process. Here's an overview of the admission procedure:

Step 1 - Online Application: Candidates are required to submit their applications online through the official MICA website. The application form collects personal information, academic details, job experience (if applicable), and other essential information.

Step 2 - Entrance Test Scores: Applicants must provide their scores from one of the following entrance exams: Common Admission Test (CAT), Xavier Aptitude Test (XAT), or Graduate Management Admission Test (GMAT). These scores serve as the primary criteria for shortlisting candidates for further rounds.

Step 3 - MICA Admission Test (MICAT): Shortlisted candidates are invited to take the MICA Admission Test (MICAT). MICAT assesses their analytical and verbal abilities, written communication skills, divergent thinking, and general understanding of marketing and media.

Step 4 - Group Exercises and Personal Interviews (GE & PI): Candidates who successfully clear the MICAT proceed to the Group Exercises (GE) and Personal Interview (PI) rounds. These evaluations focus on communication skills, problem-solving capabilities, leadership potential, and suitability for MICA's programs.

Step 5 - Comprehensive Assessment: The final selection process combines the candidate's performance in MICAT, GE, and PI with other factors such as academic records, professional experience, extracurricular achievements, and diversity criteria.

Step 6 - Admission Offers: MICA extends admission offers to the candidates who successfully navigate the rigorous selection process. These offers provide details about the specific program, any associated conditions, and a deadline for accepting the offer.

Applicants who accept the admission offer are required to complete the necessary paperwork and payment as per the provided instructions.

MICA's admission process is designed to ensure that candidates with the right combination of academic excellence, aptitude, and communication skills are selected to be part of its esteemed programs.